Creative Homework/Short Project. Sometimes advertising or other marketing activities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own. Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.

a. Toothpaste

b. A home security system

c. A new automobile

d. An online dating service

e. A health club membership