Creative Homework/Short Project Think about a business or place that you and your classmates might visit. You might, for example, think about (1) an online jewelry and accessories shop, (2) a night spot where you and your friends might hang out on the weekends, or (3) a drive-in movie theater. Assume you have been hired as a market-ing consultant by that business. You believe that the busi-ness would benefit from nontraditional marketing.

Develop several ideas for social media tactics that you feel would be successful for the client. Describe in detail each idea, how it should be implemented, and your reasons for it being a successful communication strategy.