Creative Homework/Short Project Many firms today are using a variety of buzz-building activities to encourage word-of-mouth communication
Question:
Creative Homework/Short Project Many firms today are using a variety of buzz-building activities to encourage word-of-mouth communication about their products. Think about a business or place that you and your classmates might visit. You might, for example, think about (1) a speciality shoe store, (2) a night spot where you and your friends might hang out on the weekends, or (3) a local restaurant. For your selected product, develop ideas for at least three different buzz-building activities. Outline the details as to exactly how these activities would be carried out and integrated with more traditional marketing communications. Next, rank the activities in the order that you feel would be the best and tell why you feel that way. Develop a report for your class on your ideas.
Step by Step Answer:
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart