Critical Thinking Some critics denounce PR specialists, calling them spin doctors whose job is to hide the

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Critical Thinking Some critics denounce PR specialists, calling them “spin doctors” whose job is to hide the truth about a company’s problems. What is the proper role of PR within an organization? Should PR specialists try to put a good face on bad news?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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