Some people criticise PR specialists, calling them spin doctors whose job is to hide the truth about
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Some people criticise PR specialists, calling them ‘spin doctors’ whose job is to hide the truth about a company’s problems. What is the proper role of PR within an organisation?
Should PR specialists try to put a good face on bad news?
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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