As an account executive for an advertising agency, you have been assigned to a new client, a new line of high quality, high price makeup. As you begin development of the creative strategy, you are considering different types of appeals:

a. USP

b. Comparative advertising

c. A fear appeal

d. A celebrity endorsement

e. A slice-of-life ad

f. Sex appeal g. Humour Outline the strengths and weaknesses of using each of these appeals for advertising the makeup.