Technology through television remotes, VCRs, computers and cable television is giving todays consumers more and more control
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Technology through television remotes, VCRs, computers and cable television is giving today’s consumers more and more control over the advertising images they see. How has this affected the advertising industry so far, and do you think this will affect it in the future? What are some ways that advertising can respond to this?
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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