Some people are turned off by advertising because they say it is obnoxious, that it insults their

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Some people are turned off by advertising because they say it is obnoxious, that it insults their intelligence, and that advertising claims are untrue. Others argue that advertising is beneficial and actually provides value for consumers.

What are some arguments on each side? How do you feel?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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