Creative Homework/Short Project Think about some of the products and services you purchase each month (pizza on
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Creative Homework/Short Project Think about some of the products and services you purchase each month
(pizza on Saturday night or your smart phone bill) as well as a few impulse purchases you might make (new music from iTunes). Categorize each of these items according to Maslow’s hierarchy of needs. Explain why your budget does or doesn’t match this hierarchy of needs (i.e., most of your budget goes toward physiological needs, followed by safety needs, etc.). What does this say about your motivations?
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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