Creative Homework/Short Project You are a member of a new product team with your company that has

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Creative Homework/Short Project You are a member of a new product team with your company that has developed a computer that carries a perpetual charge—no plug-in required! You are considering conducting a test market for this new product. Outline the pros and cons for test marketing this product. What are your recommendations?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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