Creative Homework/Short Project. You have been a contributing author to several marketing newsletters, and you have been
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Creative Homework/Short Project. You have been a contributing author to several marketing newsletters, and you have been asked to submit a onepage article on market segmentation. First, describe the need for market segmentation and then, in turn, discuss the various approaches marketers can take, including the advantages of each approach.
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Related Book For 
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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