Creative Homework/Short Project You work in the marketing department at your local blood center. Because donations are
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Creative Homework/Short Project You work in the marketing department at your local blood center. Because donations are down, it’s important that you reach out to the community for blood donor volunteers. Using the communication model, explain how you will create and transmit this message to the consumer. Then describe how you will determine whether consumers successfully received this message.
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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