Creative Homework/Short Project Assume you are the director of marketing for a firm that markets snack foods.

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Creative Homework/Short Project Assume you are the director of marketing for a firm that markets snack foods. You are developing a promotional plan. Develop suggestions for each of the following items.

a. Marketing communication objectives

b. A method for determining the communication budget

c. The use of a push strategy or a pull strategy

d. Elements of the traditional promotion mix you will use

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 09:11 AM

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Creative Homework/Short Project Assume you are the director of marketing for a firm that markets snack foods.

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Marketing Real People Real Choices

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