Creative Homework/Short Project Your company has developed a new high-end hand cream, designed to noticeably soften hands

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Creative Homework/Short Project Your company has developed a new high-end hand cream, designed to noticeably soften hands and reduce the appearance of age spots and scars when used daily. Using the hierarchy of effects, develop communications objectives for your product for consumers who may be at each stage in the hierarchy. Make sure your objectives are specific.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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