For Further Research (Individual) More and more firms are engaged in multichannel promotional programs.

You can learn about many of these by searching library or Internet sources. Some Internet sources that may be useful are the following:

Brandchannel.com Adweek.com (Adweek magazine)

NYTimes.com (New York Times)

Adage.com (Advertising Age magazine)

Gather information on one or more multichannel promotional programs. Develop a report that describes the program(s) and makes suggestions for how it or they might be improved.