For Further Research (Individual) More and more firms are engaged in multichannel promotion programs.

You can learn about many of these by searching library or Internet sources. Some Internet sources that may be useful are the following:

Brandchannel.com Adweek.com (Adweek magazine)

NYTimes.com (New York Times)

Adage.com (Advertising Age magazine).

You can also find examples by simply searching for

“multichannel promotion program examples.”

Gather information on one or more multichannel promotion programs. Develop a report that describes the program(s) and make suggestions for how it or they might be improved.