Creative Homework/Short Project Assume you are the director of marketing for a firm that markets healthy snack foods (i.e., chips, cookies, etc.). You are developing a promotion plan. Develop sugges-tions for each of the following items and explain your reasons for each.

a. Marketing communication objectives

b. The method you will use for determining the com-munication budget

c. The use of a push strategy or a pull strategy

d. Elements of the traditional promotion mix you will use