Creative Homework/Short Project Your company has developed a new high-end lotion designed to reduce the appearance of
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Creative Homework/Short Project Your company has developed a new high-end lotion designed to reduce the appearance of wrinkles on the face and neck when used twice daily. Using the hierarchy of effects, develop communications objectives for your product for consumers who may be at each stage in the hierarchy.
Make sure your objectives are quantitative, specific, and within a time frame.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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