Spend an hour or two watching network TV with advertising. Make a list of 10 or more ads you see. Tell what brand and product is being advertised and clas-sify each ad according to the following:

1. Appeal

• USP

• emotional

• reminder

• teaser of mystery ad 2. Execution format

• comparison

• demonstration

• storytelling

• testimonial

• slice of life 3. Tonality

• straightforward

• humor

• dramatic

• romantic

• sex

• apprehension/fear

• romantic appeal What did you learn from this project?