Creative Homework/Short Project. Your new boss thinks that intermediaries cost the company too much money, but you

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Creative Homework/Short Project. Your new boss thinks that intermediaries cost the company too much money, but you know he is looking only at the bottom line. He has asked you to investigate the issue. In a short memo to your boss, describe the efficiencies that intermediaries create and identify the tangible and intangible benefits that these intermediaries provide.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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