Creative Homework/Short Project. Assume that your firm recently gave you a new marketing assignment. You are to
Question:
Creative Homework/Short Project. Assume that your firm recently gave you a new marketing assignment. You are to head up development of a distribution plan for a new product line—a series of do-it-yourself instruction videos for home gardeners. These videos would show consumers how to plant trees, shrubbery, and bulbs; how to care for their plants; how to prune; and so on. You know that as you develop a distribution plan, it is essential that you understand and consider a number of internal and external environmental factors. Make a list of the information you will need before you can begin to write the distribution plan. How will you adapt your plan based on each of these factors?
Step by Step Answer:
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart