Critical Thinking Discontinuous innovations are totally new productssomething seldom seen in the market-place. These innovations are often

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Critical Thinking Discontinuous innovations are totally new products—something seldom seen in the market-place.

These innovations are often referred to as disruptive innovations. What are some examples of dis-continuous innovations introduced in the past 50 years?

Why are there so few discontinuous innovations?

What products have companies recently introduced that you believe will end up being regarded as discon-tinuous innovations?

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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Question Posted: Jul 03, 2024 10:04 AM

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Critical Thinking Discontinuous innovations are totally new productssomething seldom seen in the market-place. These innovations are often

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Marketing Real People Real Choices

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