Ethics Some companies opt to increase the price of certain types of products when there is an
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Ethics Some companies opt to increase the price of certain types of products when there is an increased need for them—think rain ponchos on a rainy day in a theme park. Because consumers need the product immediately, price and quality are typically irrelevant.
Explain the potential positive and negative implications of this practice. Is this practice illegal? Should it be illegal or not?
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Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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