Critical Thinking Have you ever liked a company or product page on Facebook? Why did you do
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Critical Thinking Have you ever “liked” a company or product page on Facebook? Why did you do so? How often do you follow this company or product? Have you ever posted comments? If so, what was the purpose of your comments? Do you feel the brand owner communicates effectively with the brand community through this medium? Why or why not? What could the brand owner do better?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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