Critical Thinking Journalists, government officials, and consumers have been highly critical of companies for gathering and storing

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Critical Thinking Journalists, government officials, and consumers have been highly critical of companies for gathering and storing large amounts of data on consumers (i.e., Big Data). Others argue that such practices are essential for firms to provide highquality, affordable products that satisfy consumers’

varied needs. What do you think? Should the government regulate such practices? How can such practices hurt consumers? How can these practices help consumers?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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