Critical Thinking Many consumers can be easily influenced by marketers if they use celebrities to sell products
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Critical Thinking Many consumers can be easily influenced by marketers if they use celebrities to sell products and services on their behalf. Marketers can also “sell” celebrities to consumers rather like a product.
The approach differs and the degree of exposure and interest will also be different according to circumstances.
What are the options, and do they really work? Try to identify some examples of celebrities being used by marketers in this way.
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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