Critical Thinking People are social beings. We apply our social characteristics to every aspect of life. For example, in learning, social adaptation is a very important element. We look at each other to receive a response and hope to get an opinion on how we are performing a task. We are mostly looking for a positive response or to conform with the rest of society, to feel accepted.

Marketers are obviously aware of these facts, and in many cases, they aim to induce or persuade consumers to conform. How do you think they are doing this?

And what do you think is the impact? Discuss the outcome with your class.