Critical Thinking Sometimes marketers seem to stick with the same packaging ideas year after year regardless of whether they are the best possible design.

Following is a list of products. For each one, discuss what (if any) problems you have with the package of the brand you use. Then think of ways the package could be improved. Why do you think marketers don’t change the old packaging? What would be the results if they adopted your package ideas?

a. Dry cereal

b. Laundry detergent

c. Frozen orange juice

d. Gallon of milk

e. Potato chips

f. Loaf of bread