Critical Thinking Sometimes service quality may not meet customers expectations. What problems have you experienced with quality

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Critical Thinking Sometimes service quality may not meet customers’ expectations. What problems have you experienced with quality in the delivery of the following services?

a. A haircut

b. A dental visit

c. Computer repairs

d. Your college education What do you think is the reason for the poor quality?

How would you improve the quality of service?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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