Critical Thinking This chapter introduces QScores (also known as Q-ratings), which are used to track the way that the public perceives different celebrities. A posi-tive

(and ideally high) QScore indicates a positive per-ception, whereas a negative Q Score indicates a negative perception of a celebrity. Is it possible for a celebrity to have a particular type of image or reputa-tion for which a negative Q Score might be beneficial from a commercial standpoint? Explain your answer and provide examples