For Further Research (Individual) Many different types of syndicated research are important to marketers. Use online company resources to learn about the method-ology for three of the following syndicated research studies. After you have become familiar with the methodologies, write a report with your thoughts about the pros and cons of the data.

a. Arbitron ratings

b. Neilsen ratings

c. Claritas PRIZM

d. Q Scores or Q-ratings

e. Simmons National Survey