Defining the missionis identified as the first major step in the strategic planning process. Many companies display

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Defining the missionis identified as the first major step in the strategic planning process. Many companies display their mission statement on their website, making it read-ily accessible to the public. Do you think a company should makeit available for everyone to see? Why or why not? Are there any specific situations or factors to con-sider that would lead you to recommend not doing so?

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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