Most planning involves strategies for growth. But is growth always the right direction to pursue? Can you

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Most planning involves strategies for growth. But is growth always the right direction to pursue? Can you think of situ-ations where a contraction strategy would be better than a growth strategy? Do you know of any organizations that have actually planned to get smaller to increase their suc-cess?

(Hint: Usethe Internet for information.)

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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