Describe the special challenges of multiple formats and of dual distribution (parallel usage of third-party and company-owned
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■ Describe the special challenges of multiple formats and of dual distribution (parallel usage of third-party and company-owned channels)
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Related Book For
Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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