1. Which is preferable, intrabrand or interbrand competition? Can there be one without the other? Where do...
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1. Which is preferable, intrabrand or interbrand competition? Can there be one without the other? Where do you stand on the issue of intrabrand competition: Is it necessary in order for there to be viable general competition from a macro perspective? Discuss these questions in the context of resale restrictions and the granting of exclusive territories.
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Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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