2. An industrial supply house carries only a single brand of a grease-cutting compound used to clean
Question:
2. An industrial supply house carries only a single brand of a grease-cutting compound used to clean the concrete floors of factories. That brand is prominent and is well viewed by the clientele. What are all the possible reasons why the distributor would carry only one brand? Is this normal behavior? What do you expect the distributor’s relationship with the manufacturer of this brand to be like? What would you expect is this manufacturer’s degree of intensity of coverage in this distributor’s market area?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
Question Posted: