Describe the three major racial and ethnic groups in the United States (the Black, Asian, and Latino/a
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Describe the three major racial and ethnic groups in the United States (the Black, Asian, and Latino/a populations). How do they provide unique segments for many products? Describe the steps in target marketing.
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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