What is market segmentation, and why is it an important strategy in todays marketplace? What is market

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What is market segmentation, and why is it an important strategy in today’s marketplace? What is market fragmentation, and what are its consequences for marketers?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:01 AM

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What is market segmentation, and why is it an important strategy in todays marketplace? What is market

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Marketing Real People Real Choices

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