Describe your marketing mix strategy: If your product changes slightly, how will it impact your product?

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Describe your marketing mix strategy:

• If your product changes slightly, how will it impact your product?

• To what extent would you promote your green strategy? And how?

• Are prices likely to be affected? How would you approach this?

• What strategy might you pursue to promote your product in the global market?
• What place/distribution decisions must you consider?
Prepare a short presentation to share with your class.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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