Divide the following list of topics among your team and ask each person to be responsible for developing a set of questions to ask during the interview to learn about the company’s program:

• What customer segments the company targets.

• How it determines customer needs and wants.

• What products it offers, including features, benefits, and goals for customer satisfaction.

• What its pricing strategies are.

• How it uses consumer-generated content to engage customers.

• How it distributes products and whether it has encountered any problems.

• How it determines whether the needs and wants of customers are being met.

• Explain what marketers mean by the “societal marketing concept” and “sustainability” and ask if these are areas of concern to the organization. If so, how do they address them in their organization’s activities?

If not, ask if they have any plans to move in this direction in the future and, if so, how.