Working as a team with two or three other students, select an organization in your community. It
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Working as a team with two or three other students, select an organization in your community. It may be a manufacturer, a service provider, a retailer, a not-forprofit organization—almost any organization will do.
Then schedule a visit with someone within the organization who is involved in the marketing activities.
Arrange for a short visit during which the person can give your group a tour of the facilities and explain the organization’s marketing activities.
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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