Ethics There are cases of marketing practices that have detrimental effects on society, such as cigarette smoking,
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Ethics There are cases of marketing practices that have detrimental effects on society, such as cigarette smoking, excessive drinking, the ideals of beauty, the acquisition of wealth, and the possession of material objects. Are the negative perceptions or the notion of the “dark side” of marketing justifiable? Choose any of the examples above and present your view in class.
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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