Ethics In target marketing, ethical considerations have become increasingly important. Some critics suggest there is often a
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Ethics In target marketing, ethical considerations have become increasingly important. Some critics suggest there is often a lack of such ethical considerations as marketers play into certain stereotypes when targeting products. For example, a doll section is aimed only at girls, or a toy car section is aimed at boys. Do you think stereotyping has a role in target marketing and segmentation? Share your thoughts and explain why.
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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