Ethics Some businesses market unwholesome products to the elderly, disabled veterans, and similar segments. Should these groups

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Ethics Some businesses market unwholesome products to the elderly, disabled veterans, and similar segments. Should these groups warrant special concern or protection? Should marketers be required to use different criteria to market to these groups? How involved should the government be in overseeing and protecting marketing messages to these at-risk groups?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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