Ethics Some businesses market unwholesome products to the elderly, disabled veterans, and similar segments. Should these groups
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Ethics Some businesses market unwholesome products to the elderly, disabled veterans, and similar segments. Should these groups warrant special concern or protection? Should marketers be required to use different criteria to market to these groups? How involved should the government be in overseeing and protecting marketing messages to these at-risk groups?
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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