Critical Thinking Companies sometimes find themselves in a situation where they need to reposition to keep up
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Critical Thinking Companies sometimes find themselves in a situation where they need to reposition to keep up with changing times. Recently automaker Cadillac has developed new vehicle models that they felt would appeal to a younger demographic than the traditional Cadillac buyer. What suggestions would you make to Cadillac on how to reposition to reach this new audience? Do you think a brand with a long history and reputation in one category can successfully change how the public views them? Why or why not?
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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