Critical Thinking Companies sometimes find themselves in a situation where they need to reposition to keep up

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Critical Thinking Companies sometimes find themselves in a situation where they need to reposition to keep up with changing times. Recently automaker Cadillac has developed new vehicle models that they felt would appeal to a younger demographic than the traditional Cadillac buyer. What suggestions would you make to Cadillac on how to reposition to reach this new audience? Do you think a brand with a long history and reputation in one category can successfully change how the public views them? Why or why not?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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