Critical Thinking Age segmentation is a generally common approach for small businesses in particular, as it is
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Critical Thinking Age segmentation is a generally common approach for small businesses in particular, as it is a simple and easy method of segmentation. Considering your own peer group (which is likely to be about the same age); which product categories do you think age segmentation would be suited to and which product categories would it be unsuitable for?
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Related Book For 
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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