Ethics Some companies engage in greenwashing, i.e., misleading customers by providing inaccurate information about the environmental consequences

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Ethics Some companies engage in greenwashing, i.e., misleading customers by providing inaccurate information about the environmental consequences in the production or use of their products or services. A potential negative effect of greenwashing is reputational damage for the company. Do you think this is sufficient or should companies be made to pay a higher price for such activities? Do you think greenwashing should be illegal, and not just unethical?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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