Ethics Sometimes firms use data to determine a segment of customers that is unprofitable and work to

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Ethics Sometimes firms use data to determine a segment of customers that is unprofitable and work to prune out these customers. Do you think this is an acceptable practice? Why or why not?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 09:10 AM

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Ethics Sometimes firms use data to determine a segment of customers that is unprofitable and work to

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Marketing Real People Real Choices

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