Explain and give examples of two-part pricing, pay-ment pricing, price bundling, captive pricing, and dis-tribution-pricing tactics.

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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Question Posted: Jul 03, 2024 10:04 AM

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Explain and give examples of two-part pricing, pay-ment pricing, price bundling, captive pricing, and dis-tribution-pricing tactics.

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Marketing Real People Real Choices

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