For Further Research (Groups) Assume you are part of a small business in the United States that
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For Further Research (Groups) Assume you are part of a small business in the United States that manufactures portable gas barbecue grills and has decided to enter the global marketplace. What type of market entry strategy would be best suited for your company and why? What decisions should the company make around product, price, place, and promotion to ensure success?
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Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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